Programs allow you to run the same audience/criteria repeatedly to identify new data each time.  

There are 3 different types of programs.  

• Data Append - allows you to upload your data and refine the audience based upon criteria within a specific mart you are using for your marketing efforts.
• ITMA, or In-the-Market Alerts -  similar to Data Append, but uses our Daily Trigger data to identify those in your data who are in the market for a loan/credit.
• Acquisition - helps you identify new targets.

All program types, can be scheduled to run when our data is refreshed or based on the schedule you select.