Apply Suppressions (External, By Order, Marketer, Date Range, or PO Wildcard)

Applying Global Suppressions

  1. When building an audience (append, acquisition, or ITMA), at the Global Criteria screen, select global suppressions.
  2. To add one or more suppression options to your audience, make sure you click the checkbox for the specific suppression.  See following details for types of suppressions.
  3. Once your selections are completed - and you have no other suppressions to selected -  click the Save & Continue button to continue building your criteria/levels.  

 

Global Suppressions

Address Suppression Level

Address Level Suppression may be applied by:

  1. Individual - returned data is matched on First name, Last name and Address so that you receive one unique record per address
  2. Household - Returned data is matched on Last name and Address so  that you receive one record per household
  3. Least Conservative Address - Returned data is matched to address line 1
  4. Address - Returned data is matched on address so that you receive one record per address

Additional Suppression Options

You may:

  1. Include phone number suppressions
  2. Include social security number suppressions
  3. Suppress orders for this search type only
  4. Include suppression analysis

To suppression by marketer (current marketer for this order)

You may suppress by the marketer you are building this audience for a specific period of time - 15 days through one year (12 months).  Be sure to click the checkbox next to Suppress marketer heading or your suppression will not be used when building this audience.

To suppression by marketer (current marketer for this order)

To suppress by other marketer

You may suppress orders placed for other marketers by selecting the marketer from  the display listing and selecting the time period to suppress.  Time period is from 15 days through one year (12 months).

Be sure to click the checkbox next to Suppress marketer heading or your suppression will not be used when building this audience.

To suppress by other marketer

To suppress by order (or external suppression)

Scroll to the Suppress by order section

  1. Click the checkbox next to Suppress by Order - if this checkbox is not selected, IE will not apply any of the orders or external suppressions you will be selecting.
  2. Search for the external suppression by typing the name of the suppression and click the blue Search button
  3. Select (click on) the suppression from the search results that you want used when building this audience and click the blue Plus sign button.  

NOTE:  You may select multiple suppressions by holding the CTRL key down when clicking each suppression in the display list.  You may remove a selected suppression by highlighting (clicking) it and then clicking the blue X button.

To suppress by order (or external suppression)

To Suppress range

You may suppress all orders placed by selecting the marketer from  the display listing and selecting the time period to suppress.  Time period is from 15 days through one year (12 months)

To Suppress range

To exclude orders from suppression

You may exclude specific orders from a range of dates and orders

Be sure to click the checkbox next to Suppress marketer heading or your suppression will not be used when building this audience.  

To exclude orders from suppression

To exclude Wildcard PO

You may exclude a PO number by using a wildcard matching example - you want to exclude all purchase order ids that begin in the letters ABC, input in this field would be ABC*

Be sure to click the checkbox next to Suppress marketer heading or your suppression will not be used when building this audience.  

To exclude Wildcard PO