Edit a Market Area

You may edit a Market Area when the criteria for your geography changes.

Step 1 On the Home page

  1. On the Home page, click the Tools tab
  2. Click the Market Area link
Step 1 On the Home page

Step 2 On the Market Area list page

  1. Click the blue Action gear next to the Market Area you want to edit
  2. Click the Edit link
Step 2 On the Market Area list page

Step 3 On the Market Area page - Details section

Edit the fields as is appropriate - remember:

  1. Type the name of the Market Area - you may enter a maximum of thirty-five (35) characters in this required field.
  2. If you use more than one account, select the account this Market Area will be used by
  3. Select the marketer who will use this market area
Step 3 On the Market Area page - Details section

Step 4 On the Market Area page - Geography Include section

Edit the fields as is appropriate - remember, you must select a minimum of one geographical criterion to be included in this audience.

The geographic criteria include:

  • Zip Code Radius with a minimum and maximum area to be included.This can be further refined by selecting: Include all zips and states from this radius, Include only the state from the entered zip code or
  • Exclude the state from the entered zip code.
  • Zip Codes
  • Area Codes
  • Cities
  • County/Counties
  • Direct Marketing Areas
  • Metro Statistical Areas
  • States
  • Nationwide. Nationwide can be refined by selecting contiguous or contiguous + non-contiguous.

If you have any questions regarding the appropriate geography selections for your specific market area and audiences, please contact your Sales Representative.

Step 4 On the Market Area page - Geography Include section

Step 5 On the Market Area page - Geography Exclude section

Edit the fields as is appropriate - remember, on this tab you will select geographical criteria that will be EXCLUDED from your Market Area audience.  Exclusions are not required.

Exclusions are:

  • Zip Codes
  • States
  • Area Codes
  • Cities
  • County
  • Metro Statistical Areas
  • Direct Marketing Areas
Step 5 On the Market Area page - Geography Exclude section

Step 6 Save

Once you have entered all of the criteria required for your Market Area, scroll to the top of the page and click the blue Save button.

Step 6 Save

The page will refresh and display a summary of the information you entered to create this Market Area. You may click the blue Action button to edit or delete the Market Area you have just saved. The Market Area is now available to use when creating an audience.  

Please note that if your Market Area is used in a program that runs automatically, you must edit the program by re-selecting the Market Area in order to pull in the new specifications of the Market Area.